YouTube Is the Dominant Video Platform
There’s no denying that YouTube is the dominant online video platform. It’s been around for more than 15 years and has consistently been in first or second place regarding usage statistics. Google, the owner of YouTube, has stated that over 1 billion unique users visit YouTube each month. Some reasons make YouTube continue to be the number one video sharing site in the world.
YouTube Made an Early Decision to Focus On User Experience
One of the most important decisions that YouTube made early on was to focus on user experience. This meant they would give up ad revenue to make it accessible for users to find and upload videos. The tradeoff was a lower profit margin, but it allowed for a more streamlined user experience with fewer ads cluttering up the site and an easier way for people to upload their videos. Other sites did not make this same decision, instead focusing on getting as much money as possible from each user who came to their site.
Focus on the User Experience
YouTube’s focus on user experience is evident in several ways:
- The website and app are easy to use, so you can upload and share videos quickly.
- They make it easy to find videos by tagging them, categorizing them, and showing related content.
- Their recommendation system helps you discover more content you might enjoy watching.
A Simple, Clear, and Easy Design to Use
From giving up ad revenue to getting more users to build a simple, clear, and easy design, YouTube made it so people could find and upload videos without any trouble. It was the initial video sharing site to offer a simple, easy to use interface and allow users to upload their own videos for free. This made it possible for YouTube to build a large user base, making it dominant today.
Best Videos on YouTube
You will find some of the best videos on YouTube. The site has a lot of sections that you have to explore to see the different types of videos on the site. You can find music videos, comedy clips, and even tutorial videos for free on YouTube. Some sites are cluttered with ads, while others have a lot of sections that you have to explore in order to see the different types of videos on the site.
YouTube is the dominant video sharing platform, and it isn’t going anywhere anytime soon. They’ve built up a loyal following over the years, and they have technology that’s easy to use and keeps getting better with each update. Focus on user experience!
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